OUR STORY
We hoped against hope that what we had been doing was enough to prevent a riot. It was not enough.
We started London Riot looking for a way to get away from fast fashion and the cookie-cutter looks taking over the streets.
Our goal has always been to elevate the staples and build a community that shapes the brand as it grows.
Let's defy trends, embrace individuality and stand out boldly in a world saturated with conformity. In other words, let's start a riot.